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The '''McDonald's Monopoly''' game is a [[sweepstakes]] advertising promotion of [[McDonald's]] and [[Hasbro]], which uses the theme of the latter's board game ''[[Monopoly (game)|Monopoly]]''. The promotion has been offered in the United States, Canada, Australia, Austria, France, Germany, Hong Kong, the Netherlands, New Zealand, Poland, Portugal, Romania, Russia, Singapore, South Africa, Spain, Switzerland, Taiwan, and United Kingdom since 1987. Argentina and Brazil were included in 2013. Since 2003, [[Best Buy]] has been involved in the U.S. version, and later in the Canadian version. The promotion has used other names, such as '''Monopoly Best Chance Game''' (2003–2005, the beginning of Best Buy's involvement), '''Monopoly: Pick Your Prize!''' (2001) and '''Monopoly/Millionaire Game''', a version based on the ''[[Who Wants to Be a Millionaire (U.S. game show)|Who Wants to Be a Millionaire]]'' TV show.


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==History==
Like many merchants, McDonald's offered sweepstakes to draw customers into its restaurants. Laws generally forbid a company from [[conflict of interest|administering its own contests]], in order to prevent fraud and to ensure that all prizes are given away. McDonald's had a relationship with [[Cyrk (company)|Simon Worldwide Inc.]], which was responsible for the distribution of the contest pieces and the awarding of major prizes.
 
===Fraud===
In 2000, the US promotion was halted after fraud was uncovered. A subcontracting company called Simon Marketing (a then-subsidiary of [[Cyrk (Company)|Cyrk]]), which had been hired by McDonald's to organize and promote the game, failed to recognize a flaw in its procedures. Chief of security Jerome P. Jacobson<ref name="cnn">[http://archives.cnn.com/2001/LAW/08/21/monopoly.arrests/index.html FBI arrests 8 in fraud scheme targeting McDonald's game], [[CNN]], 21 August 2001.</ref> was able to remove the most expensive game pieces, which he then passed to associates who would redeem them and share the proceeds. The associates won almost all of the top prizes between 1995 and 2000, including McDonald's giveaways that did not have the Monopoly theme. The associates netted over $24 million. While the fraud appeared to have been perpetrated by only one key employee of the promotion company, and not by the company's management, eight people were originally arrested, leading to a total of 21 indicted individuals.<ref>Associated Press. [http://www.sptimes.com/News/091101/Worldandnation/Twenty_one_indicted_i.shtml Twenty-one indicted in McDonald's scam], ''St. Petersburg Times'', 11 September 2001.</ref> The relationship between McDonald's and Simon Marketing broke down in a pair of lawsuits over breach of contract, eventually settled out of court, with McDonald's' claim being thrown out and Simon receiving $16.6 million.<ref>[http://query.nytimes.com/gst/fullpage.html?res=9D04E3DC1E30F933A1575BC0A9659C8B63&n=Top%2fReference%2fTimes%20Topics%2fSubjects%2fF%2fFrauds%20and%20Swindling McDonald's to Pay Simon $16.6 Million Settlement]</ref> Due to a constitutional violation, four of those convicted of the fraud were later released as they were not initially charged with the offense.<ref>[http://www.usatoday.com/news/nation/2004-07-20-mcdonalds-scam_x.htm USA Today]</ref>
 
In 1995, [[St. Jude Children's Research Hospital|St. Jude Children's Hospital]] in [[Memphis, Tennessee]] received an anonymous letter postmarked [[Dallas]], Texas, containing a $1 million winning game piece. Although game rules prohibited the transfer of prizes, McDonald's waived the rule and is making the $50,000 annual payments.<ref>[http://query.nytimes.com/gst/fullpage.html?res=9806E6DD1F39F93BA35751C1A963958260 Donor Turns Fast Food Into Big Bucks For Hospital], ''The New York Times''.</ref> Investigations later indicated that Jacobson had admitted to sending the winning piece to the hospital.<ref>[http://transcripts.cnn.com/TRANSCRIPTS/0109/10/lt.12.html St. Judes' Mystery Million Came From Embezzler], CNN transcript, 11 September 2001.</ref>
 
==Gameplay==
The promotion mimics the game ''[[Monopoly (game)|Monopoly]]''. Originally, customers received a set of two tokens with every purchase, but now tokens come only with certain menu items. Tokens correspond to a property space on the Monopoly board (with the exception of the ''Golden Avenue/Arches Avenue'' "properties", which were added in the 2008 edition). When combined into color-matched properties, the tokens may be redeemed for money. Historically, the grand prize ($1 million; annuity-only){{#tag:ref| The prize is only payable in $50,000 per year installments. The total value of the prize is not <math>\sum_{0}^{19} $50,000=$1,000,000</math> because each successive installment is further diminished by the factor of annual [[inflation]]. The actual prize is hundreds of thousands of dollars less. The value of the n<sup>th</sup> installment is: <math>$50,000{ \left( \frac{1}{1+I} \right) }^n</math>. Thus, the total value of the prize discounted by a 2% inflation rate (''I''=0.02) is the [[geometric series#formula |geometric sum]]: <math>\sum_{n=1}^{20} $50,000 {\left( \frac{1}{1+0.02} \right)}^{n-1} = \frac{1-{\left( \frac{1}{1+0.02} \right)}^{20}}{1-\left( \frac{1}{1+0.02} \right)} = $833,923.10</math> Such would be the present value of the [[Annuity (finance theory)#Annuity-due|annuity-due]]. Alternately, if McDonalds were to withhold the beginning of payments for a year, the [[Annuity (finance theory)#AnnAnnuity-immediate|annuity-immediate]] is $817,571.67. |group="Note" |name="Inflation adjusted prize value"}} has been the combination of the two most costly properties, Park Place and Boardwalk, but in a 2006 game the top prize ($5 million, with the traditional $1 million prize for Boardwalk/Park Place) was awarded for collecting the four railroads. There are also "instant win" tokens the recipient can redeem for McDonald's food (typically small menu items, such as a free small [[McFlurry]] or [[McDonald's products#Other products|medium fries]]) but never for any food item that has game pieces, money, or other prizes. The 2001 edition was titled "Pick Your Prize!", in which winners could choose which of three ways they wanted their prize awarded to them (i.e. they could choose if they wanted their $1 million in cash, gold, or diamonds; etc.).
 
 
 
===Coupon pieces===
Additionally, in the 2005 edition, certain foods always came with one coupon which could be used at either [[Best Buy]], [[Toys R Us]], or [[Foot Locker]] (including online stores). The value of each coupon was random, with [[Toys R Us]] coupons ranging from $1 to $5; up to $5 in coupons could be used in a single transaction. In 2008, these coupons were redeemed for up to 25% off any Foot Locker item(s). Since 2009, the promotion has not featured any coupons.
 
 
 
===Products with game pieces===
In 2013, the following products featured game tokens:<br/>
{| class="wikitable"
|-
! Canada<ref name="Official Rules, CA">{{cite web|title=Official Rules|url=http://www.playatmcd.ca/Rules|work=McDonald's Monopoly Sweepstakes|accessdate=17 January 2013}}</ref>  
! USA<ref name="Official Rules, US">{{cite web|url=http://www.playatmcd.com/Rules |title=2012 MONOPOLY Game at McDonald's &#124; Online Game |publisher=Playatmcd.com |date=18 September 2012 |accessdate=2012-10-18}}</ref>
|-
| [[Big Mac]]
|  Big Mac
|-
| [[Chicken McNuggets]] (10 pc.)
|  Chicken McNuggets (10 pc. or 20 pc.)
|-
| [[Filet-O-Fish]]
|  Filet-O-Fish
|-
| Large French Fries
| Large French Fries
|-
| Medium & Large Hot [[McCafe]] Beverages
| Medium & Large McCafe Beverages (Iced or Blended)
|-
| Medium & Large Soft Drink Cups
| Medium Soft Drink Cups
|-
| Coffee (Medium/Large)
| Minute Maid Premium Orange Juice (Medium/Large/Extra Large)
|-
| Milkshakes (Medium/Large sizes)
|
|-
| [[McMuffin]] Sandwiches
|  McMuffin Sandwiches (Egg/Egg White Delight/Sausage with Egg)
|-
| Hashbrowns
| Hashbrowns
|-
| Angus Third Pounder
| Oatmeal
|-
| Single/Double Quarter Pounder with Cheese Sandwiches
| Premium McWrap
|}
 
Law requires that game pieces be available upon request without any purchase necessary, and can be requested by the mailing of a handwritten, self-addressed stamped envelope.<ref name="Official Rules, US" />
 
===Rare pieces in US/Canada===
Mediterranean Avenue (#431, 461)
 
Vermont Avenue (#434, 464)
 
Virginia Avenue (#438, 468)
 
Tennessee Avenue (#440, 470)
 
Kentucky Avenue (#442, 472)
 
Ventnor Avenue (#446, 476)
 
Pennsylvania Avenue (#450, 480)
 
Boardwalk(#452, 482)
 
Short Line (#456, 486)<ref>http://contests.about.com/b/2013/07/17/rare-mcdonalds-monopoly-game-pieces-for-2012.htm</ref>
 
====US/Canada====
The rare collectible pieces that dictate the odds of winning are as follows:
{| class="wikitable"
|-
! Property !! 2013 code !! 2013 prize<ref>http://mcd-monopoly.plcontent.com/monopoly-pl1170/Content/other/McDonalds_Monopoly_2013_GAMEBOARD.pdf</ref> !! 2012 code !! 2012 prize !! 2011 code !! 2011 prize !! 2010 code !! 2010 prize !! 2009 code !! 2009 prize !! 2008 code !! 2008 prize !! 2007 code !! 2007 prize !! 2006 code !! 2006 prize !! 2005 code !! 2005 prize !! 2004 code !! 2004 prize
|-
| style="background:#955639;"| <span style="color:white;"> Mediterranean Avenue || 431/461 || $1,000 ($25 McDonald's Gift Card in Canada) || 925 || $50 (Paid in McDonald's Gift Cards in Canada) || 321 || $50 (Paid in McDonald's Gift Cards in Canada) || 750 || $50 (Paid in McDonald's Gift Cards in Canada) || 101 || $50 (Paid in McDonald's Gift Cards in Canada) || 251 || $100 || 801 || $50 || 3601 || $50 || 5001 || iPod plus 1000 iTunes downloads || 4001 || Delphi Roady2 XM Satellite Radio
|-
| style="background:#a3ddf5;"| <span style="color:black;"> Vermont Avenue || 434/464 || $5,000 ($50 McDonald's Gift Card in Canada) || 928 || $5,000 || 324 ||  || 753 ||  || 104 ||  || 254 ||  || 804 ||  || 3604 ||  || 5004 ||  || 4004 || 
|-
| style="background:#d64799;"| <span style="color:black;"> Virginia Avenue || 438/468 || $10,000  ($20,000 in Canada) || 932 || Beaches Resorts Vacation || 328 ||  || 757 ||  || 108 ||  || 258 ||  || 808 ||  || 3608 ||  || 5008 ||  || 4008 || 
|-
| style="background:#f7952c;"| Tennessee Avenue || 440/470 || EA Sports [[Super Bowl XLVIII]] trip for 2 ($5,000 Wal-Mart Gift Card in Canada) ||934|| $10,000 || 330 || Beaches Resorts Vacation || 759 || $1,000 || 110 || $5,000 || 260 || $5,000 || 810 || $5,000 || 3610 || $1,500 || 5010 || JVC electronics package || 4010 || [[Cingular Wireless]] Service/[[Sony]] Ericsson Phone
|-
| style="background:#ee252d;"| <span style="color:white;">Kentucky Avenue</span> || 442/472 || Any Delta Airlines Destination for 2 || 936 || Any Delta Airlines Destination for 2 || 332 || $50,000 || 761 || Beaches Resorts Vacation || 112 || $10,000 || 262 || $10,000 || 812 || $10,000 || 3612 || $5,000 || 5012 || 100 million Best Buy Reward Zone points || 4012 || Gary Fischer Performance Bike & [[Garmin]] GPS System
|-
| style="background:#fcf01b;"| Ventnor Avenue || 446/476 || $20,000 ($10,000 in Canada) || 940 || $20,000 || 336 || $100,000 ||765 || $25,000 || 116 || $25,000 || 266 || $25,000 || 816 || $25,000 || 3616 || $10,000 || 5016 || Trip to the ''[[Glory Road (film)|Glory Road]]'' movie premiere || 4016 || Canon Elura 70 Camcorder & Compact Photo Printer
|-
| style="background:#2bb45f;"| <span style="color:black;">Pennsylvania Avenue</span> || 450/480 || 2014 Fiat 500L (2013 Fiat POP in Canada) ||944|| 2013 Fiat 500 Sport Hatchback || 340 || 2012 Nissan Leaf or 2012 Nissan 370z || 769 || $50,000 || 120 || $50,000 || 270 || $50,000 || 820 || $50,000 || 3620 || $50,000 || 5020 || JVC and LG "electronic makeover" || 4020 || [[Toshiba]] HD LCD TV & Home Theater System
|-
| style="background:#007ac0;"| <span style="color:white;">Boardwalk</span> || 452/482 || $1,000,000 ([[Annuity (finance theory)|annuity]], $100,000 for Canada) || 946 || $1,000,000 ([[Annuity (finance theory)|annuity]]) || 342 || $1,000,000 ([[Annuity (finance theory)|annuity]]) || 771 || $1,000,000 ([[Annuity (finance theory)|annuity]]) || 122 || $1,000,000 ([[Annuity (finance theory)|annuity]]) || 274 || $1,000,000 ([[Annuity (finance theory)|annuity]]) || 822|| $1,000,000 ([[Annuity (finance theory)|annuity]]) || 3622 || $1,000,000 ([[Annuity (finance theory)|annuity]]) || 5022 || $1,000,000 ([[Annuity (finance theory)|annuity]]) || 4022 || $1,000,000 ([[Annuity (finance theory)|annuity]])
|-
|Short Line || 456/486 || Shell Fuel for 1 Year ($5,000 in Canada) || 950 || EA SPORTS Fan Trip Championship Get-A-Way || 346 || EA SPORTS Trip || 775 || EA SPORTS Trip || 126 || $500 || 278 || $500 || 826 || $5,000,000 ([[Annuity (finance theory)|annuity]]) || 3626 || || 5026 || Dodge Viper || 4026 || OARS Whitewater Adventure Trip
|-
| style="background:#000;"| <span style="color:white;">Golden Avenue**</span> || || || || || || || || || || || 271 || $100,000 || || || || || || || ||
|}
 
Note that the rare piece is alphabetically the last property in each group, except for Boardwalk.  In 2013, McDonald's allowed two Boardwalk pieces to be produced, normally there has been one.
 
[*] Until 2007, Mediterranean and Baltic avenues were dark purple properties on the traditional Monopoly board; the color changed to brown in 2008.
 
[**] McDonald's added Golden Avenue and Arches Avenue for 2008 only; the prize for obtaining both was $100,000.
 
====Germany====
{{unreferenced section|date=April 2012}}
The German version of the rare piece list is as follows:
{| class="wikitable"
|-
! Property
! 2009 code
! 2009 prize
! colspan="3" style="text-align:center;"|2009 number awarded
|-
| style="background:#000;"| <span style="color:white;">Jackpot</span> || ??? || 1 each of the below + 1 each of the instant win prizes. || style="text-align:right;"| 1x || style="text-align:right;"| 0 property || style="text-align:right;"| 1 instant
|-
| style="background:#7e3517;"| <span style="color:white;">Turmstraße</span> || 902 || Monopoly Game set. || style="text-align:right;"| 1000x ||align="right"| 340 property || style="text-align:right;"|  660 instant
|-
| style="background:#80ccff;"| Elisenstraße & Poststraße || 904 & 905 || €1,000 Prepaid Visa Card || style="text-align:right;"| 1000x ||align="right"|950 property || style="text-align:right;"|  50 instant
|-
| style="background:#ff0090;"| <span style="color:white;">Hafenstraße</span> || 907 || LG [[Netbook]] || style="text-align:right;"| 500x || style="text-align:right;"|170 property || style="text-align:right;"|  330 instant
|-
| style="background:#ff8000;"| Wiener Straße & Berliner Straße || 910 & 911 || [[Audi A3|Audi A3 Cabriolet]] || style="text-align:right;"| 100x ||align="right"|90 property || style="text-align:right;"|  10 instant
|-
| style="background:#f00;"| <span style="color:white;">Museumstraße</span> || 913 || [[Wii|Nintendo Wii]] with Avatar the game || style="text-align:right;"| 777x ||align="right"| 259 property  || style="text-align:right;"| 518 instant
|-
| style="background:#ff0;"| Schillerstraße || 916 || MSC cruise for two || style="text-align:right;"| 5x ||align="right"|2 property  || style="text-align:right;"| 3 instant
|-
| style="background:#338033;"| <span style="color:white;">Hauptstraße</span> || 919 || ETI dream vacation to Egypt || style="text-align:right;"| 100x || style="text-align:right;"|34 property || style="text-align:right;"|  66 instant
|-
| style="background:#2020cc;"| <span style="color:white;">Parkstraße</span> || 921 || [http://www.hercules-bikes.de/ Hercules Mountain Bike] || style="text-align:right;"| 100x ||align="right"| 34 property || style="text-align:right;"|  66 instant
|-
|Südbahnhof & Westbahnhof || 932 & 924 || €100,000 from Visa || style="text-align:right;"| 10x || style="text-align:right;"| 10 property || style="text-align:right;"|  0 instant
|}
 
In addition to the property pieces, there are also Instant Win pieces for a Samsung MP3 player, a LG Touchscreen cellphone, €150 gift certificates to S.Oliver, a JBL iPod dock, a Funai Flatscreen television, Nikon digital camera, Noxon internet radio, and SnowTrex one-week ski vacation for two.
 
===Online games===
In 2005, McDonald's introduced an online counterpart to its traditional game. In addition to the traditional "sticker" game, participants can play online. Each game piece lists a code which can be entered online, to a maximum of 10 entries per 24 hours. Each code entered grants the user one roll on a virtual Monopoly game board, identical to the board game's board. Rolling "doubles" (two dice sharing the same number), as with the real board game, allows the user to move again.
 
Landing on Electric Company, Income Tax, Jail/Just Visiting, Go to Jail, Water Works, or Luxury Tax does not count towards any prize. If a player lands on an unowned property (not landed upon by the player in a previous turn), the user will "collect" that property. When all properties of a colored set are collected, the user wins a prize, with prize values similar to those of the sticker game. In addition to collecting property sets, users can also win by landing on certain "instant win" spaces, including Go, Chance, Community Chest, and Free Parking. Landing on Go (but not simply passing it) gives the player a code worth one free hour of WiFi access at participating McDonald's restaurants. Landing on Chance is worth money to spend at [[Foot Locker]]. Landing on Community Chest allows the user to be given a code worth 25 My Coke Rewards points. Landing on Free Parking is a prize of a $50 refillable gas card from Shell, or alternatively 25 complimentary apple pies.
 
In 2007, landing on Community Chest won game downloads.<ref>{{cite web|url=http://www.bizzia.com/behindthebuzz/monopoly-at-mcdonalds/ |title=Monopoly at McDonalds |publisher=Bizzia.com |date=9 October 2007 |accessdate=2012-09-26}}</ref>
 
In 2009, the prizes became two hours of WiFi and a $25 Arch Card for landing on Go, an entry into an online roll for $1,000,000 (annuity) for landing on Chance, 25 My Coke Rewards points for landing on Community Chest, and a $50 refillable Shell gift card for landing on Free Parking.
 
The values of the dice are not random. As stated in the contest rules, one property in each set is "rare," similar to the sticker game. These rare properties are landed on only when the game server "seeds" a winning roll. Winning rolls are seeded at specific times on specific dates, and the first user to roll the dice once a win has been seeded will land on a winning piece. This allows McDonald's to declare the odds of winning certain prizes, a legal requirement for contests in most jurisdictions.
 
In 2010, the online game was changed, removing the dice and the game board, presenting only 3 Chance cards from which to pick. One has a prize, starting at 30 [[My Coke Rewards]] points, but may be (non-randomly) seeded with a higher-valued prize. Player chooses one card, is asked if that is the choice the player wants to make, and the card is flipped. If it is the pre-selected winning card, player wins the pre-selected prize. Odds of winning:  Based on time you enter code not the card you choose.
 
In 2011, the game was changed again – the mascot, [[Rich Uncle Pennybags]] (aka "Mr. Monopoly"), is shown attempting to throw a Chance card into a top hat. If the card lands in the hat, the player can claim a prize. Players must choose a "throwing style", which only changes the animations used – it does nothing to affect one's odds of winning.
 
In 2012, the game was changed once more. Players must click on "Spin" first, and if it landed on "GO!", the player wins the online prize shown. Similarly as of 2013 players must click on "Play", and if it results in a win, the online prize is shown onscreen; regardless of the outcome, the participant receives an entry to win a 2013 Fiat 500 Cabrio.
 
===Restrictions===
For all versions of the online game, players are restricted to a set number of online entries per day.<ref name="pow">{{cite web|title=Official Rules|url=http://www.playatmcd.com/Rules|work=McDonald's Monopoly|accessdate=17 January 2013}}</ref> In the UK, this is restricted to 24 entries. In the US, Guam, Puerto Rico, and Saipan, it is limited to 10.
 
Note that the official rules state: "The purchase, sale, trading, or barter of Game Pieces, Game Stamps, FREE Codes or Game Codes via Online or live auctions, or any other methods, does not constitute Legitimate Channels and is expressly prohibited."<ref name="pow"/> This includes eBay as it is a violation of their lottery policy.
 
==Notes==
{{Reflist|100em|group="Note"}}
 
==References==
{{Reflist}}
 
==External links==
*[http://www.playatmcd.com/ Official American McDonald's Monopoly site]
*[http://www.playatmcd.ca/ Official Canadian McDonald's Monopoly site (English)]
*[http://www.jouezmcdo.ca/ Official Canadian McDonald's Monopoly site (French)]
*[http://monopoly.mcdonalds.co.uk/ Official British McDonald's Monopoly site]
*[http://www.mcdonalds.com.hk/chinese/campaign/monopoly/ Official Hong Kong McDonald's Monopoly site (Chinese)]
*[http://www.mcdonalds.com.hk/english/campaign/monopoly/ Official Hong Kong McDonald's Monopoly site (English)]
*[http://monopoly.mcdonalds.it/ Official Italian McDonald's Monopoly site]
*[http://www.mcdwin.com/ Official Singapore McDonald's Monopoly site]
*[http://www.joguenomcd.com.br/ Official Brazilian McDonald's Monopoly site]
*[http://www.mcdonalds-monopoly.co.uk Details and rare ticket information for the UK 2011 competition]
*[http://mickydees.blogspot.com McDonald's Monopoly Blog for US 2012 competition]
*[http://www.usatoday.com/news/nation/2004-07-20-mcdonalds-scam_x.htm Convictions erased for four men in McDonald's scam]
*[http://www.mcdonaldsmonopoly.info McDonald's Monopoly 2013 Information]
 
{{McDonald's}}
 
{{Monopoly}}
{{Use dmy dates|date=April 2013}}
 
{{DEFAULTSORT:Mcdonald's Monopoly}}
[[Category:McDonald's advertising]]
[[Category:Monopoly (game)]]

Revision as of 20:01, 23 January 2014

The McDonald's Monopoly game is a sweepstakes advertising promotion of McDonald's and Hasbro, which uses the theme of the latter's board game Monopoly. The promotion has been offered in the United States, Canada, Australia, Austria, France, Germany, Hong Kong, the Netherlands, New Zealand, Poland, Portugal, Romania, Russia, Singapore, South Africa, Spain, Switzerland, Taiwan, and United Kingdom since 1987. Argentina and Brazil were included in 2013. Since 2003, Best Buy has been involved in the U.S. version, and later in the Canadian version. The promotion has used other names, such as Monopoly Best Chance Game (2003–2005, the beginning of Best Buy's involvement), Monopoly: Pick Your Prize! (2001) and Monopoly/Millionaire Game, a version based on the Who Wants to Be a Millionaire TV show.

History

Like many merchants, McDonald's offered sweepstakes to draw customers into its restaurants. Laws generally forbid a company from administering its own contests, in order to prevent fraud and to ensure that all prizes are given away. McDonald's had a relationship with Simon Worldwide Inc., which was responsible for the distribution of the contest pieces and the awarding of major prizes.

Fraud

In 2000, the US promotion was halted after fraud was uncovered. A subcontracting company called Simon Marketing (a then-subsidiary of Cyrk), which had been hired by McDonald's to organize and promote the game, failed to recognize a flaw in its procedures. Chief of security Jerome P. Jacobson[1] was able to remove the most expensive game pieces, which he then passed to associates who would redeem them and share the proceeds. The associates won almost all of the top prizes between 1995 and 2000, including McDonald's giveaways that did not have the Monopoly theme. The associates netted over $24 million. While the fraud appeared to have been perpetrated by only one key employee of the promotion company, and not by the company's management, eight people were originally arrested, leading to a total of 21 indicted individuals.[2] The relationship between McDonald's and Simon Marketing broke down in a pair of lawsuits over breach of contract, eventually settled out of court, with McDonald's' claim being thrown out and Simon receiving $16.6 million.[3] Due to a constitutional violation, four of those convicted of the fraud were later released as they were not initially charged with the offense.[4]

In 1995, St. Jude Children's Hospital in Memphis, Tennessee received an anonymous letter postmarked Dallas, Texas, containing a $1 million winning game piece. Although game rules prohibited the transfer of prizes, McDonald's waived the rule and is making the $50,000 annual payments.[5] Investigations later indicated that Jacobson had admitted to sending the winning piece to the hospital.[6]

Gameplay

The promotion mimics the game Monopoly. Originally, customers received a set of two tokens with every purchase, but now tokens come only with certain menu items. Tokens correspond to a property space on the Monopoly board (with the exception of the Golden Avenue/Arches Avenue "properties", which were added in the 2008 edition). When combined into color-matched properties, the tokens may be redeemed for money. Historically, the grand prize ($1 million; annuity-only)[Note 1] has been the combination of the two most costly properties, Park Place and Boardwalk, but in a 2006 game the top prize ($5 million, with the traditional $1 million prize for Boardwalk/Park Place) was awarded for collecting the four railroads. There are also "instant win" tokens the recipient can redeem for McDonald's food (typically small menu items, such as a free small McFlurry or medium fries) but never for any food item that has game pieces, money, or other prizes. The 2001 edition was titled "Pick Your Prize!", in which winners could choose which of three ways they wanted their prize awarded to them (i.e. they could choose if they wanted their $1 million in cash, gold, or diamonds; etc.).


Coupon pieces

Additionally, in the 2005 edition, certain foods always came with one coupon which could be used at either Best Buy, Toys R Us, or Foot Locker (including online stores). The value of each coupon was random, with Toys R Us coupons ranging from $1 to $5; up to $5 in coupons could be used in a single transaction. In 2008, these coupons were redeemed for up to 25% off any Foot Locker item(s). Since 2009, the promotion has not featured any coupons.


Products with game pieces

In 2013, the following products featured game tokens:

Canada[7] USA[8]
Big Mac Big Mac
Chicken McNuggets (10 pc.) Chicken McNuggets (10 pc. or 20 pc.)
Filet-O-Fish Filet-O-Fish
Large French Fries Large French Fries
Medium & Large Hot McCafe Beverages Medium & Large McCafe Beverages (Iced or Blended)
Medium & Large Soft Drink Cups Medium Soft Drink Cups
Coffee (Medium/Large) Minute Maid Premium Orange Juice (Medium/Large/Extra Large)
Milkshakes (Medium/Large sizes)
McMuffin Sandwiches McMuffin Sandwiches (Egg/Egg White Delight/Sausage with Egg)
Hashbrowns Hashbrowns
Angus Third Pounder Oatmeal
Single/Double Quarter Pounder with Cheese Sandwiches Premium McWrap

Law requires that game pieces be available upon request without any purchase necessary, and can be requested by the mailing of a handwritten, self-addressed stamped envelope.[8]

Rare pieces in US/Canada

Mediterranean Avenue (#431, 461)

Vermont Avenue (#434, 464)

Virginia Avenue (#438, 468)

Tennessee Avenue (#440, 470)

Kentucky Avenue (#442, 472)

Ventnor Avenue (#446, 476)

Pennsylvania Avenue (#450, 480)

Boardwalk(#452, 482)

Short Line (#456, 486)[9]

US/Canada

The rare collectible pieces that dictate the odds of winning are as follows:

Property 2013 code 2013 prize[10] 2012 code 2012 prize 2011 code 2011 prize 2010 code 2010 prize 2009 code 2009 prize 2008 code 2008 prize 2007 code 2007 prize 2006 code 2006 prize 2005 code 2005 prize 2004 code 2004 prize
Mediterranean Avenue 431/461 $1,000 ($25 McDonald's Gift Card in Canada) 925 $50 (Paid in McDonald's Gift Cards in Canada) 321 $50 (Paid in McDonald's Gift Cards in Canada) 750 $50 (Paid in McDonald's Gift Cards in Canada) 101 $50 (Paid in McDonald's Gift Cards in Canada) 251 $100 801 $50 3601 $50 5001 iPod plus 1000 iTunes downloads 4001 Delphi Roady2 XM Satellite Radio
Vermont Avenue 434/464 $5,000 ($50 McDonald's Gift Card in Canada) 928 $5,000 324 753 104 254 804 3604 5004 4004
Virginia Avenue 438/468 $10,000 ($20,000 in Canada) 932 Beaches Resorts Vacation 328 757 108 258 808 3608 5008 4008
Tennessee Avenue 440/470 EA Sports Super Bowl XLVIII trip for 2 ($5,000 Wal-Mart Gift Card in Canada) 934 $10,000 330 Beaches Resorts Vacation 759 $1,000 110 $5,000 260 $5,000 810 $5,000 3610 $1,500 5010 JVC electronics package 4010 Cingular Wireless Service/Sony Ericsson Phone
Kentucky Avenue 442/472 Any Delta Airlines Destination for 2 936 Any Delta Airlines Destination for 2 332 $50,000 761 Beaches Resorts Vacation 112 $10,000 262 $10,000 812 $10,000 3612 $5,000 5012 100 million Best Buy Reward Zone points 4012 Gary Fischer Performance Bike & Garmin GPS System
Ventnor Avenue 446/476 $20,000 ($10,000 in Canada) 940 $20,000 336 $100,000 765 $25,000 116 $25,000 266 $25,000 816 $25,000 3616 $10,000 5016 Trip to the Glory Road movie premiere 4016 Canon Elura 70 Camcorder & Compact Photo Printer
Pennsylvania Avenue 450/480 2014 Fiat 500L (2013 Fiat POP in Canada) 944 2013 Fiat 500 Sport Hatchback 340 2012 Nissan Leaf or 2012 Nissan 370z 769 $50,000 120 $50,000 270 $50,000 820 $50,000 3620 $50,000 5020 JVC and LG "electronic makeover" 4020 Toshiba HD LCD TV & Home Theater System
Boardwalk 452/482 $1,000,000 (annuity, $100,000 for Canada) 946 $1,000,000 (annuity) 342 $1,000,000 (annuity) 771 $1,000,000 (annuity) 122 $1,000,000 (annuity) 274 $1,000,000 (annuity) 822 $1,000,000 (annuity) 3622 $1,000,000 (annuity) 5022 $1,000,000 (annuity) 4022 $1,000,000 (annuity)
Short Line 456/486 Shell Fuel for 1 Year ($5,000 in Canada) 950 EA SPORTS Fan Trip Championship Get-A-Way 346 EA SPORTS Trip 775 EA SPORTS Trip 126 $500 278 $500 826 $5,000,000 (annuity) 3626 5026 Dodge Viper 4026 OARS Whitewater Adventure Trip
Golden Avenue** 271 $100,000

Note that the rare piece is alphabetically the last property in each group, except for Boardwalk. In 2013, McDonald's allowed two Boardwalk pieces to be produced, normally there has been one.

[*] Until 2007, Mediterranean and Baltic avenues were dark purple properties on the traditional Monopoly board; the color changed to brown in 2008.

[**] McDonald's added Golden Avenue and Arches Avenue for 2008 only; the prize for obtaining both was $100,000.

Germany

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This is one of the only things that require you to spend a little money to make money. Just go make an account, get a paypal account, and start selling. To go one step beyond just affiliating products and services is to create your own and sell it through your blog. Not great if you really enjoy trying out all the themes. Talking in real time having a real person causes it to be personal helping me personally to sort out how to proceed. The first step I took was search for a discount code, as I did with HostGator. Using a HostGator coupon is a beneficial method to get started. As long as the necessities are able to preserve the horizontal functionality of your site, you would pretty much be fine. The German version of the rare piece list is as follows:

Property 2009 code 2009 prize 2009 number awarded
Jackpot ??? 1 each of the below + 1 each of the instant win prizes. 1x 0 property 1 instant
Turmstraße 902 Monopoly Game set. 1000x 340 property 660 instant
Elisenstraße & Poststraße 904 & 905 €1,000 Prepaid Visa Card 1000x 950 property 50 instant
Hafenstraße 907 LG Netbook 500x 170 property 330 instant
Wiener Straße & Berliner Straße 910 & 911 Audi A3 Cabriolet 100x 90 property 10 instant
Museumstraße 913 Nintendo Wii with Avatar the game 777x 259 property 518 instant
Schillerstraße 916 MSC cruise for two 5x 2 property 3 instant
Hauptstraße 919 ETI dream vacation to Egypt 100x 34 property 66 instant
Parkstraße 921 Hercules Mountain Bike 100x 34 property 66 instant
Südbahnhof & Westbahnhof 932 & 924 €100,000 from Visa 10x 10 property 0 instant

In addition to the property pieces, there are also Instant Win pieces for a Samsung MP3 player, a LG Touchscreen cellphone, €150 gift certificates to S.Oliver, a JBL iPod dock, a Funai Flatscreen television, Nikon digital camera, Noxon internet radio, and SnowTrex one-week ski vacation for two.

Online games

In 2005, McDonald's introduced an online counterpart to its traditional game. In addition to the traditional "sticker" game, participants can play online. Each game piece lists a code which can be entered online, to a maximum of 10 entries per 24 hours. Each code entered grants the user one roll on a virtual Monopoly game board, identical to the board game's board. Rolling "doubles" (two dice sharing the same number), as with the real board game, allows the user to move again.

Landing on Electric Company, Income Tax, Jail/Just Visiting, Go to Jail, Water Works, or Luxury Tax does not count towards any prize. If a player lands on an unowned property (not landed upon by the player in a previous turn), the user will "collect" that property. When all properties of a colored set are collected, the user wins a prize, with prize values similar to those of the sticker game. In addition to collecting property sets, users can also win by landing on certain "instant win" spaces, including Go, Chance, Community Chest, and Free Parking. Landing on Go (but not simply passing it) gives the player a code worth one free hour of WiFi access at participating McDonald's restaurants. Landing on Chance is worth money to spend at Foot Locker. Landing on Community Chest allows the user to be given a code worth 25 My Coke Rewards points. Landing on Free Parking is a prize of a $50 refillable gas card from Shell, or alternatively 25 complimentary apple pies.

In 2007, landing on Community Chest won game downloads.[11]

In 2009, the prizes became two hours of WiFi and a $25 Arch Card for landing on Go, an entry into an online roll for $1,000,000 (annuity) for landing on Chance, 25 My Coke Rewards points for landing on Community Chest, and a $50 refillable Shell gift card for landing on Free Parking.

The values of the dice are not random. As stated in the contest rules, one property in each set is "rare," similar to the sticker game. These rare properties are landed on only when the game server "seeds" a winning roll. Winning rolls are seeded at specific times on specific dates, and the first user to roll the dice once a win has been seeded will land on a winning piece. This allows McDonald's to declare the odds of winning certain prizes, a legal requirement for contests in most jurisdictions.

In 2010, the online game was changed, removing the dice and the game board, presenting only 3 Chance cards from which to pick. One has a prize, starting at 30 My Coke Rewards points, but may be (non-randomly) seeded with a higher-valued prize. Player chooses one card, is asked if that is the choice the player wants to make, and the card is flipped. If it is the pre-selected winning card, player wins the pre-selected prize. Odds of winning: Based on time you enter code not the card you choose.

In 2011, the game was changed again – the mascot, Rich Uncle Pennybags (aka "Mr. Monopoly"), is shown attempting to throw a Chance card into a top hat. If the card lands in the hat, the player can claim a prize. Players must choose a "throwing style", which only changes the animations used – it does nothing to affect one's odds of winning.

In 2012, the game was changed once more. Players must click on "Spin" first, and if it landed on "GO!", the player wins the online prize shown. Similarly as of 2013 players must click on "Play", and if it results in a win, the online prize is shown onscreen; regardless of the outcome, the participant receives an entry to win a 2013 Fiat 500 Cabrio.

Restrictions

For all versions of the online game, players are restricted to a set number of online entries per day.[12] In the UK, this is restricted to 24 entries. In the US, Guam, Puerto Rico, and Saipan, it is limited to 10.

Note that the official rules state: "The purchase, sale, trading, or barter of Game Pieces, Game Stamps, FREE Codes or Game Codes via Online or live auctions, or any other methods, does not constitute Legitimate Channels and is expressly prohibited."[12] This includes eBay as it is a violation of their lottery policy.

Notes

43 year old Petroleum Engineer Harry from Deep River, usually spends time with hobbies and interests like renting movies, property developers in singapore new condominium and vehicle racing. Constantly enjoys going to destinations like Camino Real de Tierra Adentro.

References

43 year old Petroleum Engineer Harry from Deep River, usually spends time with hobbies and interests like renting movies, property developers in singapore new condominium and vehicle racing. Constantly enjoys going to destinations like Camino Real de Tierra Adentro.

External links

Template:McDonald's

Template:Monopoly 30 year-old Entertainer or Range Artist Wesley from Drumheller, really loves vehicle, property developers properties for sale in singapore singapore and horse racing. Finds inspiration by traveling to Works of Antoni Gaudí.

  1. ↑ FBI arrests 8 in fraud scheme targeting McDonald's game, CNN, 21 August 2001.
  2. ↑ Associated Press. Twenty-one indicted in McDonald's scam, St. Petersburg Times, 11 September 2001.
  3. ↑ McDonald's to Pay Simon $16.6 Million Settlement
  4. ↑ USA Today
  5. ↑ Donor Turns Fast Food Into Big Bucks For Hospital, The New York Times.
  6. ↑ St. Judes' Mystery Million Came From Embezzler, CNN transcript, 11 September 2001.
  7. ↑ Template:Cite web
  8. ↑ 8.0 8.1 Template:Cite web
  9. ↑ http://contests.about.com/b/2013/07/17/rare-mcdonalds-monopoly-game-pieces-for-2012.htm
  10. ↑ http://mcd-monopoly.plcontent.com/monopoly-pl1170/Content/other/McDonalds_Monopoly_2013_GAMEBOARD.pdf
  11. ↑ Template:Cite web
  12. ↑ 12.0 12.1 Template:Cite web


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