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If you are running a successful business, you may have already used many of the marketing techniques out there. But if you haven't used an email marketing campaign, you could be missing out on greater success. Here are some effective ways to market your business through email, so you can leave no stone unturned in your quest for excellence.
Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like "$$$."
Avoid major email promotions around holidays like Thanksgiving and Christmas. Your customers will be at home enjoying their day, so it's unlikely they'll be interested in reading your email. Yet, there may be exceptions to this. For example, if you're having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.
Not only should you provide your subscribers with an easy way to unsubscribe, but also you should ensure that it goes into effect immediately. Receiving emails from you after they have unsubscribed will give recipients a negative impression about you, harming any future relationships with them. Process requests to unsubscribe right away.
Try customizing your messages for your email recipients. Try including their name in the email so that it feels more warm and personal. This can help build better relationships with your customers, and they may be more inclined to read what you have to say in these personalized email messages.
Do not take up permanent residence in your readers inboxes. Remember that they email for a number a reasons, from work to family. You are probably sharing that space with other marketers. Send out messages often enough to stay on their mental radar, but more than once a week is probably going to annoy them and backfire.
Take advantage of pre-header material to make the various email previewers work in your favor. A preheader is basically just the first line of text from the email body highlighted at the top. Many email clients show this text underneath the subject of the email, allowing the reader to get an idea of what the content is.
It is important to individualize the emails you send out and work to make each message feel personalize. Customers are more positive to these kinds of messages than impersonal or bland ones. Messages from someone powerful in your company will make a much stronger and more lasting impression on the people receiving the emails.
Rather than purchasing or renting a mailing list, build your own from the ground up. You can do this by including opt-in forms on your website, gathering business cards at conventions or other industry events, and encouraging your subscribers to share your emails with others, which can garner even more subscribers.
Be succinct in your marketing emails. Be as concise as you can be. Showing you value your reader's time as much as they do, will establish trust and goodwill. It will also increase the chances of your readers reading all the way to the end of the email. This can be vital since you probably end your emails with a link to your site to encourage your reader to find out more.
Getting permission to send emails is not difficult to get. You can use discounts, coupons, special offers and even flyers given out in trade shows to get customers interested enough to receive your emails. They can sign up on your website among other methods. By being friendly and offering a good incentive to sign up, customers may even give you access to personal information and their personal preferences.
Being the best means using all the tools and methods available to you to build your company. If you use the tips laid out in this article, you have a good chance of being the best. Make sure to use these to craft an email marketing campaign you can be proud of.
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