Logistic regression

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For small business organizations, even a simple video ad will work wonders for your online local marketing.

Selecting an advertising budget and determining exactly how to spend it can possibly be among your most challenging decisions. Advertising marketing lead generation options have changed and expanded considerably over the past few years, and updating your strategy definitely means taking full advantage of the new, digital marketplace.

How can you create a dynamic advertising campaign with a limited budget? Video.

Video gives you the opportunity to interact with your customers by allowing them to obtain to know you and your business, and feel comfortable with you. This is especially important for small, local businesses. Forrester Research Group says "video is 53 times more likely than text pages to appear on the first page of a search engine." Read: video drives search results.

You can, of course, hire a production company and have them make a video for you. If that option doesn't fit into your budget, you can make a very effective video yourself using simple software or an online video service.

Here are some tips to keep in your mind when making your advertising video:

Keep it short. Studies show that we have an attention span of about 30 seconds. craig productions So if you are branding or making an advertising video, say what you need to say and at that point save the rest for follow up videos.

Combine video and still images. Mixing videos and stills of your product, employees, location and anything that you believe will interest your potential customers will add variety to your video ad.

Add a personal message. The message can be from you or some of your employees, or it could be a testimonial or recommendation from one of your customers. A little humor never hurts. Sometimes your very own gaffes in making the video can make it much more appealing.

Give your videos a call to action. Make things clear what the viewer should do after watching the video. Add a coupon or special promotion. Ensure your customer knows exactly how to find you.

Don't forget to include your phone number, address, website address and e-mail. You might even want to include a map if you have a brick and mortar location. Video engages your customer and sets you apart from those static ads you see on the Internet. Your videos can help you have a face they can come and recognize to trust.

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